Looking for cheaper ingredients? The best answer should be ‘No – I want to ‘up’ my game’!
Café owners looking for cheaper ingredients to keep menu pricing the same might seem like the right decision. With the cost of everything increasing at such a dramatic pace making savings and sourcing cheaper would seem a priority. But ask yourself which is more important : maintaining pricing or maintaining quality?
Allowing food quality to suffer is a bad move in a more competitive market. Never has there been more choice, more capacity and customers more than willing to move on if they are not satisfied with their regular haunt. We live in a review led market where success and failure of a business is determined by the experience of others.
Minimising bad reviews is obviously important, but which of these is the most damaging?
- The staff were unwelcoming and paid little attention to taking our order
- The quality of the food and drinks were poor and we left without finishing
The first review is bad, but the second is inexcusable from a customer’s point of view.
Some would return to a café to see if the service had improved but few, if any, would return having experienced bad food quality.
The solution is to maintain food quality & don’t allow standards to fall.
As every large company knows, the only way to maintain & expand is to attract more customers, and the best way is by continually reviewing your offering and ensure you are including more popular items to the menu.
‘Up your game’ with these menu additions:
- Smoothies ; choose delicious flavours using quick pre-pack frozen fruit and a good commercial blender
- Frozen yogurt & ice cream; source a reliable soft serve with back-up service & good quality ingredients
- Cold press juices made fresh to order; healthy & popular & easy to make with the right commercial juicer
- Waffles; another simple addition with lots of variations on toppings, ice cream, fruit, honey etc.
These are challenging times and the winners will not be those outlets that prioritize cost over quality. The winners will be café owners that ‘up their game’ with better quality & ideas than their competitors.
Great tasting smoothies and milkshakes that will have your customers coming back for more
Cruz The Juice Ltd is a leading national supplier of commercial ingredients, juicers, blenders & coffee machines.
In the last thirty years we have expanded the product range considerably. We now offer more fresh choices, more equipment & ingredient packages to appeal to a new wider audience.
With our close relationship with ingredient packers in Europe and our unique recipes we like to think we can beat most tastes on a like for like basis.
We have a showroom in Guildford so why not come and see how to achieve a higher quality in the shortest time. Book an appointment for a taste test and see what you think!
You can order all our super-tasting ingredients online at https://cruzsmoothies.co.uk/buy-ingredients/ or call us on 01483 80 81 60.
