Richard Garrick , the Managing Director, entered the juice market during 1987 and coming from a citrus background decided to offer something a lot fresher.
This took the form of promoting onsite juicing and the squeezing of whole fresh oranges in front of the customer.
This was unheard of in the UK and represented a big leap in orange juice quality.
As UK distributor of the Automatic Juicer USA, the system of juicer rental with the supply of juicing oranges was first developed.
Richard quickly became a dominant player gaining contracts with Sainsbury’s, deli’s, cafes and many top four and five star hotels throughout the country.
Since then and due to heightened awareness of improving diets, the ‘Cruz juicing packages’ are unsurprisingly more popular than ever.