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About Us2020-03-03T12:16:21+00:00

About Us

about us Cruz orange juice transition

What was the fresh juice scene like thirty years ago when we started?

juice box about us

Up to 1987 there was little fresh juice available in the UK market and smoothies were unknown.
The average person consumed only 40% of the daily recommended fruit & vegetables.

Fast food and sugary soft drinks were dominant and there was little focus on using fresh ingredients.
Cafes, hotels and supermarkets mostly stocked long life orange juice.

The orange juice was cheap, poor quality and nutritionally inferior in comparison to the real thing.
It is still available but it has been superseded in more recent times by better quality fruit juices.

However, nothing compares to freshly squeezed orange made a few moments before on a juicer.
The quality cannot be beaten.


Richard Garrick , the Managing Director, entered the juice market during 1987 and coming from a citrus background decided to offer something a lot fresher.
This took the form of promoting onsite juicing and the squeezing of whole fresh oranges in front of the customer.

This was unheard of in the UK and represented a big leap in orange juice quality.
As UK distributor of the Automatic Juicer USA, the system of juicer rental with the supply of juicing oranges was first developed.

Richard quickly became a dominant player gaining contracts with Sainsbury’s, deli’s, cafes and many top four and five star hotels throughout the country.
Since then and due to heightened awareness of improving diets, the ‘Cruz juicing packages’ are unsurprisingly more popular than ever.

citrus juicer automatic juicer

Now – a wider range

In the last thirty years we have expanded the product range considerably.

We now offer more fresh choices, more equipment & ingredient packages to appeal to a new wider audience.

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Next step

If you have a cafe, restaurant or bar or you are about to open, why not visit us in our showroom in Guildford for a tasting session?

Call us now 01483 808160 to book an appointment. We’d love to hear from you!

Cruz fresh drinks & desserts

Kuvings CS600 Chef Commercial Cold Press Juicer 3

Cold Press Juices

citra cruz 20s citrus juicer

Freshly Squeezed Orange Juice

cruz smoothie glass 7 flavours

100% Whole Fruit Smoothies

cruz milkshake poster main

Milkshakes with Real Puree

review 4 in 1 frozen yogurt machine singleyogcruz frozen yogurt ice creamyogcruz 20 frozen yogurt and ice cream machine

Frozen Yogurt & Ice Cream Soft Serve

cruz waffles and honey

Waffle Irons + Mix

eclipse 2 group compact espresso coffee machine

Coffee Espresso + Beans

Cruz The Juice Ltd privacy policy Settings Ok

What we do with the information we gather

We require this information to understand your needs and provide you with a better service and in particular for:- · Internal record keeping; · Use the information to improve our products and services; · Sending promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail, however we will always request your permission before contacting you in this way.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Payment information

Cruz the juice Ltd., uses an encrypted SSL webserver (look for the padlock) to keep any payment details safe. If you are in any doubt about payment online call us on 01483 808160 where you have the option of paying over the phone by debit or credit card or by pro-forma invoice & BACS.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies but you can usually modify your browser setting to decline cookies if you prefer. This may however prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. Once you have used these links to leave our site you should note that we do not have any control over any other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways: · whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes · if you have previously agreed to us to using your personal information for direct marketing purposes you may change your mind at any time by writing to or emailing us at info@cruzsmoothies.co.uk We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law. You may request details of your personal information which we hold under the Data Protection Act 1998 & if you would like a copy of this information please write or email us at info@cruzsmoothies.co.uk If you believe that any information we hold about you is incorrect or incomplete please write or email us as soon as possible. We will promptly correct the incorrect information. Please use our details below to contact us regarding your privacy or our privacy statement. Cruz the juice Ltd Unit 1 Cobbett Park 22-28 Moorfield Road Guilford Tel: 01483 808160 email: info@cruzsmoothies.co.uk Company Registration No 4556134 VAT No 799 9464 31