4 Important Considerations When Setting up a Juice Bar
If you are considering opening a juice bar, it is essential to learn everything you can about juicing.
Understanding what motivates a customer to buy, effectively managing the day to day logistics and ensuring the juice or smoothies you produce are consistent on quality and taste amazing will ultimately determine whether your juice bar is going to be a successful and profitable venture.
So how much do you really know about juicing?
We ask this question because as a new arm to your business, you may not realise there are many variables which will have an impact on the success of a juice bar enterprise. Just buy a cheap juicing machine, read a juice recipe book, order some fruit and veg from the local wholesaler and hey presto, job done? Not quite – at least not if you want your juice bar to be a success from the outset.
It is easy to think this way in the beginning, and some will do just that: buy some equipment and see how it goes. There’s nothing wrong in having a trial run, right? Well, it depends if you want to impress your customers so much that they keep coming back for more, or whether you are content with just selling juices or smoothies which are mediocre at best, and which only capture the business of one-time buyers.
Learn from the Experts!
Building product knowledge and being in-tune with the logistics of running a juice bar are fundamental to its success.
Cruz has over 30 years’ experience and has provided guidance, on-site training and on-going support to many, many coffee shop and sandwich bar owners who have been keen to ensure their juice bar business turns a profit from Day 1.
The Cruz Support Team knows exactly the right tools for every size of operation, and will provide training and expertise on all levels, from initial equipment set up and user training to advice on recipes and quality control.
1. Choosing the right juicer or smoothie machine
We can help with this by matching the key features of a machine to your business needs. Prices can vary greatly, but it isn’t always the most expensive machines which are the best and often it makes much better business sense to rent or lease a machine as opposed to buying because rental packages offer much more value.
An important consideration when choosing a juicer is what juicing volume you need to produce. If you buy a cheaper machine that can’t work to high volume, it will burn-out quickly. Once we have assessed demand, we can then recommend a machine that can generate this volume and cope with the required level of demand.
2. Pricing
Following a consultation to understand your goals and aspirations, and using our industry experience, we will be able to provide an accurate assessment on the cost per unit and how many juice drinks or smoothies you will need to sell in order to turn a profit. We can help you to calculate the time it takes to make the drink, how many pieces of fruit you need to make enough juice to fill a glass, the cost price of the fruit and any wastage costs. Once you have all the figures, we can then calculate an RRP that will make you a profit.
3. Quality Control
How do you plan to monitor consistency and quality of the juice you are producing? The juices need to be consistent in taste and appearance therefore you will need to consider implementing quality control testing periodically to ensure this consistency isn’t lost. Sometimes changes in staff can produce vastly different results and the quality of fruit you buy will also greatly affect the taste and consistency of the drink. Cruz provide advice on how to manage quality control effectively so you can be confident you are always delivering the best and most amazing tasting juices and smoothies you can possibly can.
4. Service & Repair
Regular servicing will increase the efficiency of the machine and reduce repair costs, so having a reliable support team in place to get your machine back up and running again is crucial so you don’t miss out on valuable trade. Cruz guarantees spare part delivery within 24 hours and can also provide technical support when required.
We Make Juice Bars Profitable
It does pay to have the support of people who have proven expertise. Most who dabble in juicing without fully understanding and researching their product are the ones who don’t achieve the extra business they were looking for.
The Cruz Juicing Package combines important elements which are crucial to a successful juicing operation regardless of whether it’s small or large.
All Cruz Juicing Packages represent outstanding quality and amazing value and consequently are an ideal choice for start-ups looking to trial a new juicing venture without breaking the bank.
All Cruz Juicing and Smoothie Packages, include equipment + ingredients + training + point of sale + menu + starter pack. Every base is covered and we guarantee you can make the perfect juice or smoothie in forty seconds or less, without wastage!
We offer rent to buy options on all juice bar equipment, spread over 36 x months. Complete juice bar equipment packages start from around £30 + VAT per week.
For further information on the rental equipment packages, please visit our Special Offers page at www.cruzsmoothies.co.uk
